More Qualified Leads
Cake Town partnered with Morecliq Agency to generate high-intent cake order enquiries through Meta Ads. By implementing a targeted lead generation strategy, creative optimization, and continuous campaign improvements, we helped the brand attract more quality enquiries while lowering acquisition costs and improving overall campaign performance.
About Cake Town
Cake Town is one of Dhanbad’s leading custom cake brands, specializing in birthday cakes, wedding cakes, designer cakes, and celebration desserts. With increasing competition in the online bakery market, the business wanted to generate consistent enquiries and orders through social media advertising while maximizing its marketing budget.
The challenge
Although Cake Town had an active presence on Facebook and Instagram, it struggled to generate consistent, high-quality enquiries. Previous advertising campaigns produced a high cost per lead, low conversion rates, and inconsistent results.
The primary objectives were:
- Generate more qualified cake order enquiries
- Reduce Cost Per Lead (CPL)
- Increase purchase intent through better audience targeting
- Improve Return on Ad Spend (ROAS)
- Scale campaigns during seasonal demand such as birthdays, anniversaries, and festivals
Services Used:
STRENGTH IN NUMBERS
Business impact
Through continuous audience testing, creative optimization, and campaign scaling, Morecliq Agency significantly improved Cake Town’s lead generation performance. By focusing on high-intent local audiences and conversion-driven creatives, the campaigns consistently delivered better quality enquiries at a lower acquisition cost.
More Qualified Leads
Lower Cost Per Lead
Return on Ad Spend
Esteemed digital marketing solutions
As part of our partnership, Cake Town has the advantage of having a dedicated Morecliq account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Cake Town has expressed their satisfaction with our collaboration, saying,
“Working with Morecliq Agency gave us a predictable lead generation system. Their Meta Ads strategy helped us attract genuine customers who were actively looking for custom cakes. We received more enquiries, better-quality leads, and a noticeable increase in orders while keeping our advertising costs under control.”
- Local Audience Targeting
- Lead Generation Campaigns
- Conversion-Focused Ad Creatives
- Retargeting Campaigns
- Performance Optimization
- Meta Pixel & Conversion Tracking
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
